BoostAD: Transjakarta Branding Becomes McDonald's Go-To Strategy for Promoting the ‘Menu Receh’ Campaign

BoostAD has been entrusted by McDonald's as a strategic partner for its latest campaign, "Menu Receh," utilizing Transjakarta public transportation media. As an official partner of Transjakarta, BoostAD brings a wealth of experience and expertise in managing public transportation media as an effective and efficient branding platform. 

The "Menu Receh" campaign aims to raise public awareness of McDonald’s affordable menu options. Through this collaboration, BoostAD delivered visually engaging and creative branding across a fleet of Transjakarta buses—reaching thousands of daily commuters. With strategic ad placements and eye-catching visuals, this campaign is designed to capture broad attention and reinforce McDonald’s image as an affordable and accessible dining choice in the minds of consumers. 

Yunia Ningsih, Sr. Executive Trading and Accountability at advertising media agency OMD, representing McDonald’s, expressed her satisfaction with the professionalism and flexibility of the BoostAD team. 

“The team was incredibly communicative. Even though the materials from the client were delayed for two months, BoostAD handled everything with grace. Simply put, BoostAD is excellent and dependable—top-notch!” she stated. 

With the right approach, compelling visuals, and Transjakarta’s high-traffic routes, BoostAD ensured that the brand message was delivered effectively. This collaboration with McDonald’s stands as a strong testament to BoostAD’s ability to deliver branding solutions that are not only creative but also highly impactful. The success of the "Menu Receh" campaign proves that public transportation media can serve as a powerful branding tool—when executed with a thoughtful strategy. 

This partnership further strengthens BoostAD’s portfolio of success in leveraging public transit platforms as promotional media—making it a top choice for major brands aiming to reach consumers in innovative and efficient ways.